“The team has worked with Ross on several projects. It is a pleasure working with him because of his passion to constantly push the story.”
“Ross is a brilliant young storyteller who combines the best of timeless story principles and fresh approaches and technique.”
It does’t matter how good you think the script is, without a visionary, experienced director, it’s just a bunch of chopped up trees with words on them.
With 9 years of award winning, narrative, writing experience, the most important thing to be understood about scripting is this; If you have a bad script, your film will suck read more…
It’s not technical. It’s the most finite details that make the difference between good editing and great. Being sponsored by ADOBE® for editing also doesn’t hurt.
Commercials, like all stories, require vision. You’ll need someone who can execute that visions in under 30 seconds. Easier said than done.
Most video and film editors understand that the story is central to their work and that editing choices need to serve the telling of that story in the best way possible. What they may not know, however, are all the valuable techniques to making this craft appear seamless and part of the busy editor’s normal workflow. This book takes an approach to editing that both beginners and intermediate editors will find refreshing. While other books approach the topic of editing by teaching the functions of the editing software, this book explains how you can make smart choices and use those functions to affect the story.
In the book you’ll learn workflow tips, time saving techniques, linear and non-linear theory, cutting techniques, enhancing emotion through music and sound effects, leveling and mastering audio, color correction, and most importantly, the role editing can have on the telling of the story.
Additional techniques are shown through multiple step-by-step videos available on the author’s site as well as clips from a documentary the author created on editing.
The key elements of creating an effective film narrative—which involves a significant shift in mindset from still photography to motion capture—are detailed in this guide to becoming a standout digital videographer. Through teaching classic cinematic techniques for storytelling while addressing contemporary digital equipment and customer standards, the guide instructs such elements of filming as mixing the types of shots used, charting the plot, and introducing characters. Equipment use is also explored through the analysis of gear for camera movement and how to create ideal lighting. With a focus on high-definition filming, the book also provides invaluable information on obtaining high-quality audio and how to make the most of video editing.